Learning Science and L&D Part 6: Consumer Science

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Welcome to Measurably Better Learning, the podcast built for Learning & Development professionals, instructional designers, and corporate leaders. Join hosts Miriam Taylor and Dr. Jerry Zandstra as they discuss learning sciences, focusing on how they inform and improve our L&D efforts.

 

What to Expect: Consumer Science Basics:

The foundations of consumer science and its origins in economics and marketing, and how these principles apply to L&D.

 

Attention Economy:

The concept of scarcity in attention and how to compete for learners' focus in a world full of distractions.

 

Learner Preferences:

How to identify and cater to learner preferences in content delivery, similar to how marketers adapt products to consumer choices.

 

Motivation Strategies:

Techniques to motivate learners by solving their problems and presenting opportunities for growth and advancement.

 

Learner-Centric Design:

Insights into creating learning experiences that emotionally connect with learners and address their specific challenges. Persuasive Learning: How to articulate the 'why' behind learning initiatives to increase engagement and perceived value.

 

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