What L&D Professionals Can Learn From Marketing: Part 2

How to Create Effective Training in a Global, Multilingual, Multicultural Workplace Free eBook here- https://www.ingenuiti.com/ebook-signup/

 

The Secret to Making eLearning Memorable Free Resource Here- https://www.ingenuiti.com/secret-to-making-elearning-memorable/

 

Welcome to Measurably Better Learning, the show built for Learning & Development professionals, instructional designers, and corporate leaders.

 

This episode was created to help you market your learning and development to leadership teams.

 

What to Expect:

 

Pre-Learning Engagement Strategies:

Creative strategies for engaging learners before the standard training begins, like using games to introduce financial literacy concepts.

 

Designing Programs with Exclusivity:

The benefits of designing learning programs as exclusive, branded products. How to create excitement and demand through marketing tactics like logos, merchandise, and selective enrollment processes to improve learner commitment and engagement.

 

Utilizing Influencers:

Understand the power of leveraging internal influencers within your organization to promote learning programs and how to identify and engage these key individuals to generate buzz.

 

Comprehensive Marketing Strategies for L&D:

How to integrate marketing strategies from the very beginning of program design. This includes using digital tools, creating sizzle reels to preview content, and using direct marketing techniques to pique interest.

 

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